by Doug Stevens

A post on social media about an issue that carries any controversial connotation (and so many do these days, even if unintentionally) is almost always about more than the issue itself, and the comments provoked are evidence of that. So, what are the dimensions of a post (with any political, religious, racial or moral/ethical implications) we should consider because what we wish to communicate is more multi-layered and incendiary than we might realize?

1. Be Careful

Of course, there is the position taken and its substance. In this extremely polarized, hyper-reactive era, advocacy of any kind usually comes with a kick, an emotional charge. Formulaic language immediately aligns the author with a tribe, a party, a brand. It would be naïve not to anticipate an instant, eruptive response — negatively or positively. If we want to interest, much less convince, someone outside our echo chamber to seriously consider what we are saying, we must present a fresh perspective, refrain from resorting to stereotypical vocabulary and find authentic, compelling illustrations. This eliminates all but the most trusted and worthwhile re-posting.

But there’s much more going on.

2. Be Clear

When promoting a cause of any kind, we must be clear. And it helps greatly to be concise. Before we persuade we have to provide sufficient understanding in summary form. The people reading our post have little time or patience for a complex, convoluted message. On the other hand, a simplistic assertion with ad hominem enhancements (insults or flattery or sweeping, unsupported conclusions) don’t work either. Clarity is a lost art. Get to the point. Get to the heart of the matter. Assume intelligence and good faith on the receiving end. Offer information that is accessible to everyone who cares to follow up on the proposal and engage with reasonable arguments (without becoming argumentative). Avoid extraneous details that distract.

3. Be Cautious

Recognize that those scanning your post will make connections that the writer never expected and leap to conclusions never contemplated. We unconsciously and involuntarily make associations when we hear a declaration — then envision a suite of ideas, imagine a constellation of actors (good or bad), and may even prejudge the character of the author. For example, if someone is for gun ownership rights they must be anti-immigrant. Or, if someone opposes a presidential decision they must be pro-choice. Or, if you are an evangelical you are conservative on all matters, or you are against gays, or you are an idiot. So don’t count on a label to save you and don’t use labels to condemn others. Stay focused and make your best case, disavowing any illogical non sequiturs and unhelpful derivations others may introduce that could sabotage the posting of your passionate conviction.

4. Be Kind

Tone matters. We are relating to equals. We are sharing on-line for all to see what we believe is a legitimate concern, a righteous perspective, a worthy goal we hope will be given serious attention and consideration. We are not bullies arrogantly imposing our superior revelations, and we are not wimps who fear opposition or rejection. We speak with respect and make an appeal. We grant readers the freedom to respond as they will. We look forward to learning from those who disagree. We are encouraged by those who are open-minded and open-hearted, whatever their position. We trust God to guide us to the truth, if we are ready to receive it. We are together in the search for greater wisdom. As difficult as it might be, as human and insecure as we are, as likely to attack or retreat as we might be, we will ensure that love is amplified and gets the last word in our post.